Mobile Users' Perceptions of Non-Skippable Pre-Roll Ads on YouTube: A Qualitative Study

Additional Metadata
Keywords	Mobile users, Perceptions, Non-skippable ads, Pre-roll ads, Non-skippable pre-roll ads, Consumer behavior
Thesis Advisor	Fytraki, Agapi, Smidts, Ale
Persistent URL	hdl.handle.net/2105/77027
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Mastrigt, Bastiaan. (2025). Mobile Users' Perceptions of Non-Skippable Pre-Roll Ads on YouTube: A Qualitative Study. In Marketing Management.http://hdl.handle.net/2105/77027

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