Exploring the moderating effect of Content Type on the relationship between “Dupe” Product Characteristics and Purchase Intention for Cosmetics on TikTok Shop: A Social Commerce Study

Additional Metadata
Keywords	Tiktok shop, Cosmetics, Gen-Z, Benelux
Thesis Advisor	Fytraki, Agapi, Caprioli, Sara
Persistent URL	hdl.handle.net/2105/77208
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gijbels, Boudewijn. (2024). Exploring the moderating effect of Content Type on the relationship between “Dupe” Product Characteristics and Purchase Intention for Cosmetics on TikTok Shop: A Social Commerce Study. In Marketing Management.http://hdl.handle.net/2105/77208

Publication