Investigating the Effect of Product Presentation Content on Purchase Intention for Businesses Selling Products Online; Comparing Video and Static Image

Additional Metadata
Keywords	consumer behaviour, purchase intentions, product presentation, customers, attention
Thesis Advisor	Krefeld-Schwalb, Antonia, Chun, Libby
Persistent URL	hdl.handle.net/2105/77210
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Preciado Arevalo, Jorge. (2024). Investigating the Effect of Product Presentation Content on Purchase Intention for Businesses Selling Products Online; Comparing Video and Static Image. In Marketing Management.http://hdl.handle.net/2105/77210

Publication