Do eco-labels with straightforward communication through text, prove more effective in building sustainability perceptions for FMCG products in a label-cluttered market?

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Keywords	sustainability, label, eye-tracking, eco-label, sustainability tag, web
Thesis Advisor	Krefeld-Schwalb, Antonia, Chun, Libby
Persistent URL	hdl.handle.net/2105/77211
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Denev, Ivan Denev. (2024). Do eco-labels with straightforward communication through text, prove more effective in building sustainability perceptions for FMCG products in a label-cluttered market?. In Marketing Management.http://hdl.handle.net/2105/77211

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