The paradoxical effect of authenticity as a strategy

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Keywords	vulnerability, influencer, social media, perceived credibility, trustworthiness, authenticity-paradox, authenticity
Thesis Advisor	Dupont, Lennie, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/77212
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oldemans, Bobbi. (2024). The paradoxical effect of authenticity as a strategy. In Marketing Management.http://hdl.handle.net/2105/77212

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