The Impact of Nostalgic Advertising on Luxury Brand Attitudes: A Comparative Analysis of Social Media and Traditional Media Platforms

Additional Metadata
Keywords	nostalgia advertising, social media, traditional media platforms, brand attitudes, consumer behavior, consumer psychology, luxury
Thesis Advisor	Chun, Libby, Schley, Dan
Persistent URL	hdl.handle.net/2105/77213
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ling, Ziqi. (2024). The Impact of Nostalgic Advertising on Luxury Brand Attitudes: A Comparative Analysis of Social Media and Traditional Media Platforms. In Marketing Management.http://hdl.handle.net/2105/77213

Publication