Harmonizing Brand Awareness: The Impact of Popular Music on Emotional Engagement, Consumer Recall and Recognition in Advertising

Additional Metadata
Keywords	Brand, Advertisement, Popular, Music
Thesis Advisor	Boksem, Maarten, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/77214
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Huynh, Hong. (2024). Harmonizing Brand Awareness: The Impact of Popular Music on Emotional Engagement, Consumer Recall and Recognition in Advertising. In Marketing Management.http://hdl.handle.net/2105/77214

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