Investigating the Impact of Self-Gift Marketing Messages on Consumer Willingness to Buy on Social Media: Exploring the Moderating Roles of Impulse Buying Tendencies and Social Influence

Additional Metadata
Keywords	Susceptibility to social influence, Consumer purchase intentions, Impulse buying tendencies, Self-gifting
Thesis Advisor	van Overveld, Mark, Waarts, Erik
Persistent URL	hdl.handle.net/2105/77215
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Duijn, Lizzie. (2024). Investigating the Impact of Self-Gift Marketing Messages on Consumer Willingness to Buy on Social Media: Exploring the Moderating Roles of Impulse Buying Tendencies and Social Influence. In Marketing Management.http://hdl.handle.net/2105/77215

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