Unveiling the Nexus of Celebrity Endorsement in E-sports: The moderating effects of ad disclosure and identification

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Keywords	endorsement, identification, purchase intention, esports, ad disclosure, celebrity endorsement
Thesis Advisor	Al-dhabyani, Yaser, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/77217
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cojocaru, Vlad. (2024). Unveiling the Nexus of Celebrity Endorsement in E-sports: The moderating effects of ad disclosure and identification. In Marketing Management.http://hdl.handle.net/2105/77217

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