How Tokenism Predicts Brand Attitudes: A Self-Congruence Perspective

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Keywords	racial inclusivity, brand attitudes, tokenism, authenticity, inclusivity
Thesis Advisor	D'Hooge, Serena, Schley, Dan
Persistent URL	hdl.handle.net/2105/77218
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Useni Ne Ngoy Ngabo, Myriam. (2024). How Tokenism Predicts Brand Attitudes: A Self-Congruence Perspective. In Marketing Management.http://hdl.handle.net/2105/77218

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