2025-07-08
Buy Now, Pay Later: How BNPL and Urgency Cues Influence Impulsive Buying through State Impulsivity and Financial Literacy
Publication
Publication
| Additional Metadata | |
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| , , | |
| Martinovici, A., Kochuyt-van Calster, Thierry | |
| hdl.handle.net/2105/77413 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Grijpstra, Stef. (2025). Buy Now, Pay Later: How BNPL and Urgency Cues Influence Impulsive Buying through State Impulsivity and Financial Literacy. In Marketing Management.http://hdl.handle.net/2105/77413 |
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