Enhancing Doctors’ Engagement: The Role of AI-Driven Personalization in One-to-One Pharma Sales Interactions

Additional Metadata
Keywords	AI personalization, Pharmaceutical sales, Relationship marketing, Commitment–Trust Model, Doctor engagement, One-to-one selling, Detailing
Thesis Advisor	Thomassen, Jean-Pierre, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/77415
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Małecki, Mikołaj. (2025). Enhancing Doctors’ Engagement: The Role of AI-Driven Personalization in One-to-One Pharma Sales Interactions. In Marketing Management.http://hdl.handle.net/2105/77415

Publication