The Influencer Illusion: Can Dishonest Claims Still Sell?

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Keywords	Influencer Marketing, Dishonest Claims, Consumer Trust, Purchase Intentions, Influencer-Product Congruence, Deceptive Marketing
Thesis Advisor	Dupont, Lennie, Caprioli, Sara
Persistent URL	hdl.handle.net/2105/77416
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Akdoğan, Doğa. (2025). The Influencer Illusion: Can Dishonest Claims Still Sell?. In Marketing Management.http://hdl.handle.net/2105/77416

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