The Role of Storytelling in Advertising: Emotional Impact and Its Effect on Ad Effectiveness

Additional Metadata
Keywords	Storytelling, advertisements, emotions, ad effectiveness
Thesis Advisor	Boksem, Maarten, Schley, Dan
Persistent URL	hdl.handle.net/2105/77418
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Groenendijk, Kyenne. (2025). The Role of Storytelling in Advertising: Emotional Impact and Its Effect on Ad Effectiveness. In Marketing Management.http://hdl.handle.net/2105/77418

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