The Illusion of Influence: How Popularity and (Dis)Honest Behaviour Affect Consumer Emulation

Additional Metadata
Keywords	influencer marketing, social media marketing, emulating behaviour, popularity, adopting behaviour, behavioural change, dishonest behaviour
Thesis Advisor	Dupont, Lennie, Caprioli, Sara
Persistent URL	hdl.handle.net/2105/77419
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jin, lili. (2025). The Illusion of Influence: How Popularity and (Dis)Honest Behaviour Affect Consumer Emulation. In Marketing Management.http://hdl.handle.net/2105/77419

Publication