The Impact of Media Multitasking and Complex Marketing Messages on Consumer Honesty

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Keywords	Media multitasking, cognitive load, honest decision-making, complexity of marketing messages
Thesis Advisor	Dupont, Lennie, Caprioli, Sara
Persistent URL	hdl.handle.net/2105/77421
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Denevers, Nathalie. (2025). The Impact of Media Multitasking and Complex Marketing Messages on Consumer Honesty. In Marketing Management.http://hdl.handle.net/2105/77421

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