Combining mass customization and cause-related marketing: Exploring the impact of customization processes and charity-linked products on WOM

Additional Metadata
Keywords	Product customization, WOM, Cause-related marketing, charity-linked
Thesis Advisor	Lopez, Rocio Alarcon, Klesse, Anne
Persistent URL	hdl.handle.net/2105/77603
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Eweg, Laura. (2025). Combining mass customization and cause-related marketing: Exploring the impact of customization processes and charity-linked products on WOM. In Marketing Management.http://hdl.handle.net/2105/77603

Publication