Authenticity in the digital spotlight: A study on the impact of TikTok content strategies on viewers' perceptions

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Keywords	TikTok, Authenticity, Marketing, Self-esteem, Influencers
Thesis Advisor	van Overveld, Mark, de Bliek, Ruben
Persistent URL	hdl.handle.net/2105/77608
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gadola Del Rio, Teresa. (2025). Authenticity in the digital spotlight: A study on the impact of TikTok content strategies on viewers' perceptions. In Marketing Management.http://hdl.handle.net/2105/77608

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