Driving Offline Attendance in eSports: How Advertisement Messages Shape Consumer Willingness to Pay

Additional Metadata
Keywords	eSports, Advertising strategies, Willingness to Pay, Educational Messages, Extrinsic Incentives, Skill improvement, Offline Attendance
Thesis Advisor	Al-dhabyani, Yaser, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/77626
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Walter, Yorick. (2025). Driving Offline Attendance in eSports: How Advertisement Messages Shape Consumer Willingness to Pay. In Marketing Management.http://hdl.handle.net/2105/77626

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