Infectious Digital Emotions: The Effects of Online Firestorms on Responses to Advertisements

Additional Metadata
Keywords	Negative eWOM, Online Firestorms, Emotional Contagion, Emotions, Advertisements, Advertising Attitude, Facial Expression Analysis
Thesis Advisor	Boksem, Maarten, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/77665
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jennes, Elies. (2025). Infectious Digital Emotions: The Effects of Online Firestorms on Responses to Advertisements. In Marketing Management.http://hdl.handle.net/2105/77665

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