Hyper-personalized digital advertising in the online luxury retail: the impact on consumer perceived value

Additional Metadata
Keywords	Hyper-personalization, Digital Advertising, Consumer Perceived Value, Service Dominant Logic
Thesis Advisor	Thomassen, Jean-Pierre, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/77671
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van de Water, Solène. (2025). Hyper-personalized digital advertising in the online luxury retail: the impact on consumer perceived value. In Marketing Management.http://hdl.handle.net/2105/77671

Publication