E-sports Fandom and Spending: How Team Identification Drives Purchase Intentions Through Online Engagement

Additional Metadata
Keywords	e-sports, purchase intention, team identification, consumer behavior, parasocial interaction
Thesis Advisor	Al-dhabyani, Yaser, Liberali, Gui
Persistent URL	hdl.handle.net/2105/77672
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Langenberg, Thomas. (2025). E-sports Fandom and Spending: How Team Identification Drives Purchase Intentions Through Online Engagement. In Marketing Management.http://hdl.handle.net/2105/77672

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