2025-06-17
Sustainability in Fashion Advertising: The Impact of a Green Nudge and Endorser Type on Choice Satisfaction and Purchase Intention
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| Fytraki, Agapi, van Kerckhove, Anneleen | |
| hdl.handle.net/2105/77748 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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van der Maas, Lara. (2025). Sustainability in Fashion Advertising: The Impact of a Green Nudge and Endorser Type on Choice Satisfaction and Purchase Intention. In Marketing Management.http://hdl.handle.net/2105/77748 |
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