We Are Animals, Too: Exploring the Impact of Emotion-Based Message Appeals, Induced Perspective-Taking, and the Mediating Role of Processing Fit Fluency on the Intent to Donate Towards Animal Conservation

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Keywords	perspective-taking, prosocial behavior, donations, emotion-based message-appeal, animal conservation, processing fit fluency
Thesis Advisor	Galli, Leandro, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/77759
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Klebus, Marta. (2025). We Are Animals, Too: Exploring the Impact of Emotion-Based Message Appeals, Induced Perspective-Taking, and the Mediating Role of Processing Fit Fluency on the Intent to Donate Towards Animal Conservation. In Marketing Management.http://hdl.handle.net/2105/77759

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