2025-07-23
To what extent does marketing through social media influence customers’ decisions to buy local vs nonlocal brands? (focus on the European market)
Publication
Publication
| Additional Metadata | |
|---|---|
| de Bliek, Ruben, van Overveld, Mark | |
| hdl.handle.net/2105/77814 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Bober, Alicja. (2025). To what extent does marketing through social media influence customers’ decisions to buy local vs nonlocal brands? (focus on the European market). In Marketing Management.http://hdl.handle.net/2105/77814 |
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