TikTok ties: The power of parasocial relationships on consumers intentions to follow recommendations in the context of TikTok

Additional Metadata
Keywords	TikTok, marketing, SMI, PSR, Para-social Relationships, Intention to adopt recommendations, Influencer
Thesis Advisor	de Bliek, Ruben, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/77865
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Böge, Antonia. (2025). TikTok ties: The power of parasocial relationships on consumers intentions to follow recommendations in the context of TikTok. In Marketing Management.http://hdl.handle.net/2105/77865

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