Can One Message Convince All? Comparing Economic, Environmental, and Combined Appeals in Sustainable Marketing

Additional Metadata
Keywords	marketing, sustainability
Thesis Advisor	Wubben, M.J.J., Reshef, Ronny
Persistent URL	hdl.handle.net/2105/78299
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Coster, Lucas. (2025). Can One Message Convince All? Comparing Economic, Environmental, and Combined Appeals in Sustainable Marketing. In Global Business & Sustainability.http://hdl.handle.net/2105/78299

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