Beyond Branding: How Color Perception Influences Consumer Willingness to Support Social Causes

Additional Metadata
Keywords	Thesis proposal by Risanne Krosse
Thesis Advisor	Genevsky, Alex, Al-dhabyani, Yaser
Persistent URL	hdl.handle.net/2105/78382
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Krosse, Risanne. (2025). Beyond Branding: How Color Perception Influences Consumer Willingness to Support Social Causes. In Marketing Management.http://hdl.handle.net/2105/78382

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