2025-07-23
How to nudge Gen Z to purchase sustainable footwear instead of unsustainable options?
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| Loosschilder, Gerard, Thomassen, Jean-Pierre | |
| hdl.handle.net/2105/78385 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Ngo, Linh. (2025). How to nudge Gen Z to purchase sustainable footwear instead of unsustainable options?. In Marketing Management.http://hdl.handle.net/2105/78385 |
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