Virtual Influencer Disclosure and Product Endorsement Type: Investigating the Role of Virtual Influencer Disclosure and Product Type on Consumer Engagement

Additional Metadata
Keywords	Virtual Influencer, Disclosure, Product type, Novelty
Thesis Advisor	Paschmann, Jens, Schley, Dan
Persistent URL	hdl.handle.net/2105/78387
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Torres Garcia, Beatriz. (2025). Virtual Influencer Disclosure and Product Endorsement Type: Investigating the Role of Virtual Influencer Disclosure and Product Type on Consumer Engagement. In Marketing Management.http://hdl.handle.net/2105/78387

Publication