Threat or Trust? The Influence of Framing and Language Complexity in Cloud Security Messages

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Keywords	cloud storage warnings, framing, fuzzy trace theory, prospect theory, perceived risk, intention for protective action
Thesis Advisor	Liberali, Jordana, Martinovici, A.
Persistent URL	hdl.handle.net/2105/78392
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mangous, Daria. (2025). Threat or Trust? The Influence of Framing and Language Complexity in Cloud Security Messages. In Marketing Management.http://hdl.handle.net/2105/78392

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