Influencer Marketing Strategies: Emotional Arousal as a Predictor of Advertisement Effectiveness

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Keywords	Facial Coding, Targeted Advertising, Influencer Marketing, Emotional Arousal
Thesis Advisor	Boksem, Maarten, Schley, Dan
Persistent URL	hdl.handle.net/2105/78396
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kanchananut, Pune. (2025). Influencer Marketing Strategies: Emotional Arousal as a Predictor of Advertisement Effectiveness. In Marketing Management.http://hdl.handle.net/2105/78396

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