Does Retail Therapy Work? An Investigation into Hedonic Versus Utilitarian Products on Consumers’ Purchase Intention and the Mediating Roles of Positive Mood Reinforcement and Negative Mood Reduction

Additional Metadata
Keywords	consumers' purchase intention, hedonic and utilitarian products, positive mood reinforcement, negative mood reduction, online shopping, retail therapy
Thesis Advisor	van Overveld, Mark, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/78398
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Greer, Annie. (2025). Does Retail Therapy Work? An Investigation into Hedonic Versus Utilitarian Products on Consumers’ Purchase Intention and the Mediating Roles of Positive Mood Reinforcement and Negative Mood Reduction. In Marketing Management.http://hdl.handle.net/2105/78398

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