Status over substance: Hedonic framing, identity alignment, and the value of masstige

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Keywords	Masstige, Hedonic Potential, Mass Prestige, Social Identity Congruence, Intrinsic Product Quality, Willingness to pay
Thesis Advisor	van Overveld, Mark, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/78399
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Domselaar, Emma. (2025). Status over substance: Hedonic framing, identity alignment, and the value of masstige. In Marketing Management.http://hdl.handle.net/2105/78399

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