Greener on the Other Tongue: Foreign Language as a Tool to Lower Psychologic Reactance and Improve Green Advertising Effectiveness. An Experimental Study on Plant-Based Meat

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Keywords	Foreign Language Effect, Psychological Reactance, Ad Attitude, Purchase Intention, Environmental Concern, Green Advertising, Sustainability Marketing
Thesis Advisor	Columbano, Martina, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/78404
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Klaveren, Iris. (2025). Greener on the Other Tongue: Foreign Language as a Tool to Lower Psychologic Reactance and Improve Green Advertising Effectiveness. An Experimental Study on Plant-Based Meat. In Marketing Management.http://hdl.handle.net/2105/78404

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