The More, The Merrier?:  Influencer Partnership Amounts & Purchase Intention, through the lens of authenticity & parasocial relationships

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Keywords	influencer marketing, digital marketing, parasocial relationships, influencer authenticity, online brand partnerships, online sponsored content
Thesis Advisor	Essa, Musa, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/78409
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Borowiak, Alice. (2025). The More, The Merrier?: Influencer Partnership Amounts & Purchase Intention, through the lens of authenticity & parasocial relationships. In Marketing Management.http://hdl.handle.net/2105/78409

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