Trusting influencers: How presentation format affects consumer trust

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Keywords	Influencer Marketing, TikTok, Consumer Trust, Skincare, Sponsorship disclosure, Influencer credibility, Social media
Thesis Advisor	Essa, Musa, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/78410
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hamelink, Annaroos. (2025). Trusting influencers: How presentation format affects consumer trust. In Marketing Management.http://hdl.handle.net/2105/78410

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