From Storytelling to Tutorials:  How Content Style Shapes Perceived Quality Toward Cosmetic Products

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Keywords	social media, influencer marketing, consumer attitudes, storytelling, product demonstration, perceived expertise
Thesis Advisor	Essa, Musa, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/78411
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kinkartz, Emma. (2025). From Storytelling to Tutorials: How Content Style Shapes Perceived Quality Toward Cosmetic Products. In Marketing Management.http://hdl.handle.net/2105/78411

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