More honest or overly promotional? Examining the impact of sponsorship disclosure frequency on trust in influencers

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Keywords	influencer marketing, sponsorship disclosure, trustworthiness, social media, ethnic similarity
Thesis Advisor	Essa, Musa, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/78412
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Shan, Kelly. (2025). More honest or overly promotional? Examining the impact of sponsorship disclosure frequency on trust in influencers. In Marketing Management.http://hdl.handle.net/2105/78412

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