Unveiling the True Power of Influencer vs. Celebrity Endorsement: What Drives Purchase Intention on Social Media?

Additional Metadata
Keywords	Hedonic vs. Utilitarian, Influencer vs. Celebrity, Endorsement, Purchase intention, Elaboration Likelihood Model, Source Credibility Model
Thesis Advisor	Essa, Musa, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/78414
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chen, Maggie. (2025). Unveiling the True Power of Influencer vs. Celebrity Endorsement: What Drives Purchase Intention on Social Media?. In Marketing Management.http://hdl.handle.net/2105/78414

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