From Followers to Customers: The Comparison of Influencer Owned Brand vs. Third Party Brand Partnership on Purchase Intention

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Keywords	Influencer marketing, Purchase intention, Product involvement, Source credibility, Influencer-owned brand
Thesis Advisor	Essa, Musa, de Bliek, Ruben
Persistent URL	hdl.handle.net/2105/78415
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Veselá, Sabina. (2025). From Followers to Customers: The Comparison of Influencer Owned Brand vs. Third Party Brand Partnership on Purchase Intention. In Marketing Management.http://hdl.handle.net/2105/78415

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