Navigating Trust in the Digital Age: The Interplay of Familiarity and Misinformation in Influencer Marketing in the Health & Personal care industry

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Keywords	Proposal, Thesis
Thesis Advisor	Essa, Musa, de Bliek, Ruben
Persistent URL	hdl.handle.net/2105/78416
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Juhasz-Aba, Salomé. (2025). Navigating Trust in the Digital Age: The Interplay of Familiarity and Misinformation in Influencer Marketing in the Health & Personal care industry. In Marketing Management.http://hdl.handle.net/2105/78416

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