Sustainability Marketing in the Beauty Industry: The Influence of Cultural Message Framing, Cultural Values, Emotions, and Product Type on Sustainable Behavior Among Gen Z Consumers

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Keywords	message, framing, sustainable, consumer, behavior, product type, cultural dimensions
Thesis Advisor	Caprioli, Sara, Klesse, Anne
Persistent URL	hdl.handle.net/2105/78418
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bolgari, Ana. (2025). Sustainability Marketing in the Beauty Industry: The Influence of Cultural Message Framing, Cultural Values, Emotions, and Product Type on Sustainable Behavior Among Gen Z Consumers. In Marketing Management.http://hdl.handle.net/2105/78418

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