The Power of Country of Origin Effect on Consumer Perceptions: A Brand Tier Perspective on Italian Sounding Strategy

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Keywords	Country-Of-Origin Effect, Italian Sounding Strategy, Consumer Perception, Mid-Tier vs Luxury Brands, Brand Authenticity, Quality Perception, Trust Perception
Thesis Advisor	Govers, Robert, Gabel, Sebastian
Persistent URL	hdl.handle.net/2105/78419
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Anzivino, Chiara. (2025). The Power of Country of Origin Effect on Consumer Perceptions: A Brand Tier Perspective on Italian Sounding Strategy. In Marketing Management.http://hdl.handle.net/2105/78419

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