It’s Me, Hi, I’m the Problem (That TikTok Turned Into Content). How Problem-Solution Advertising Shapes Female Consumers’ Trust and Purchase Intentions

Additional Metadata
Keywords	Problem-Solution Advertising, Influencer Marketing, TikTok, Consumer Trust, Purchase Intention, Digital Persuasion, Beauty and Wellness
Thesis Advisor	Caprioli, Sara, Klesse, Anne
Persistent URL	hdl.handle.net/2105/78420
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oboymova, Daria. (2025). It’s Me, Hi, I’m the Problem (That TikTok Turned Into Content). How Problem-Solution Advertising Shapes Female Consumers’ Trust and Purchase Intentions. In Marketing Management.http://hdl.handle.net/2105/78420

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