Buy Now, Perceive Later? How BNPL Influences Brand Perception and Customer Satisfaction

Additional Metadata
Keywords	Buy Now Pay Later (BNPL), Brand perception, Consumer loyalty, Luxury brands, Quantitative research
Thesis Advisor	Martinovici, A., Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/78422
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Busto Armstrong, Emilia. (2025). Buy Now, Perceive Later? How BNPL Influences Brand Perception and Customer Satisfaction. In Marketing Management.http://hdl.handle.net/2105/78422

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