The Impact of Risk Communication on Young Consumers’ Adoption of Buy Now Pay Later Services: Investigating the Moderating Role of Order Value

Additional Metadata
Keywords	Buy Now Pay Later, BNPL, Risk communication, warning messages, vulnerable consumers
Thesis Advisor	Martinovici, A., Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/78425
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Guedes de Magalhães, Isabel. (2025). The Impact of Risk Communication on Young Consumers’ Adoption of Buy Now Pay Later Services: Investigating the Moderating Role of Order Value. In Marketing Management.http://hdl.handle.net/2105/78425

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