The Power of Creativity: How Advertising Shapes Purchase Intention in the Event Industry

Additional Metadata
Keywords	thesis proposal
Thesis Advisor	Caprioli, Sara, Klesse, Anne
Persistent URL	hdl.handle.net/2105/78426
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sweerman, Iza. (2025). The Power of Creativity: How Advertising Shapes Purchase Intention in the Event Industry. In Marketing Management.http://hdl.handle.net/2105/78426

Publication