The Appeal of Buy Now, Pay Later: A Conjoint Analysis of Consumer Preferences

Additional Metadata
Keywords	BNPL, buy now pay later, financial behaviour, installment payments, consumer preference BNPL, late fees BNPL, flexibility BNPL
Thesis Advisor	Martinovici, A., Kochuyt-van Calster, Thierry
Persistent URL	hdl.handle.net/2105/78435
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Osinga, Rowan. (2025). The Appeal of Buy Now, Pay Later: A Conjoint Analysis of Consumer Preferences. In Marketing Management.http://hdl.handle.net/2105/78435

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