2025-07-23
Buy now, Pay later, Enjoy more? Investigating the relationship between BNPL, the pain payment, and purchase satisfaction
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Martinovici, A., Kochuyt-van Calster, Thierry | |
| hdl.handle.net/2105/78437 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Clementina, Tyasha. (2025). Buy now, Pay later, Enjoy more? Investigating the relationship between BNPL, the pain payment, and purchase satisfaction. In Marketing Management.http://hdl.handle.net/2105/78437 |
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